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INDUSTRIES WE SERVE

Generic Marketing Gets
Generic Results.
We Specialise.

Industry-Specific Digital Marketing — Real Estate, D2C, EdTech & B2B in India

The growth strategy that works for a fintech startup is fundamentally different from what works for a D2C brand or a real estate channel partner. Our Bangalore-based digital marketing team brings industry-specific insight to every engagement — because your category matters.

01
01 · E-Commerce & D2C

Scale Your Store.
Own Your Category.
Stop Renting Your Audience.

D2C brands face a structural problem: the cost of customer acquisition via marketplaces and paid platforms keeps rising while margins get squeezed from both sides. The brands that survive and scale are the ones that build owned channels — organic search, owned social, direct email — that reduce dependency on paid spend over time. That is exactly what we build.

What We Deliver
Full-funnel D2C growth — from audience architecture and creative strategy through to landing page CRO and post-purchase email retention. We build the paid and organic machine simultaneously so your acquisition cost falls as your brand equity rises.
Talk to Our E-Commerce Team
⚠ The Pains We Eliminate
  • ROAS that looked good last year but is trending the wrong way
  • Over-reliance on Meta & Google with no owned channel buffer
  • Cart abandonment rates that are quietly draining revenue
  • Creative fatigue — same ad formats, same hooks, declining returns
  • No clear view of which channel is actually driving LTV
Results Across D2C Clients
6.4x
Average ROAS improvement within 90 days
45%
Average reduction in cart abandonment rate
5.6x
Organic revenue growth via compounding SEO
02
02 · B2B & SaaS / Technology

Turn Search Into Your
Highest-Quality
Lead Source.

B2B marketing has a pipeline problem. Most MQLs are not actually qualified. Most content educates but does not convert. And most LinkedIn strategies produce engagement without commercial outcomes. The fix is not more content or more spend. It is better targeting, smarter intent-matching, and a content strategy that meets buyers at the exact moment of decision — not before it.

What We Deliver
Technical SEO for decision-maker search terms, LinkedIn advertising built around account-based targeting, content programmes mapped to every stage of the B2B consideration cycle, and lead nurture sequences that keep you present through a long buying journey.
Talk to Our B2B Team
⚠ The Pains We Eliminate
  • High volume of leads, low quality pipeline contribution
  • Content that ranks but does not convert to demos or trials
  • LinkedIn advertising that burns budget without clear MQL output
  • No ABM strategy — broad campaigns reaching the wrong people
  • Long sales cycles with no nurture infrastructure to support them
Results Across B2B / SaaS Clients
960%
Average increase in qualified organic traffic
68%
Reduction in cost-per-MQL
6.2x
Pipeline contribution from organic within 12 months
03
03 · Healthcare & Wellness

Build the Brand That
Patients and Consumers
Trust Before They Search.

Healthcare marketing operates under constraints that most agency playbooks are not built for — platform restrictions, compliance requirements, and above all, the uniquely high trust threshold of a health consumer. You cannot hustle your way into someone's health decisions. You earn the right to be considered through consistency, credibility, and content that genuinely helps.

What We Deliver
Compliance-aware campaign strategy, organic content programmes built to establish clinical and experiential authority, and paid media approaches designed to work within every platform restriction while still driving measurable acquisition.
Talk to Our Healthcare Team
⚠ The Pains We Eliminate
  • Meta and Google ad policy restrictions limiting campaign reach
  • High CPCs in competitive health categories with eroding ROI
  • Trust barrier that generic advertising cannot overcome
  • Dual audience (patient + consumer) requiring separate strategy
  • Regulatory language constraints that kill creative energy
Healthcare Benchmark
3.4x
Patient enquiry growth from organic content within 6 months
52%
Average reduction in cost-per-consultation lead
8.8x
Increase in organic authority score across health verticals
04
04 · Financial Services & Fintech

Acquire at Scale.
Convert at Compliance.

Financial services marketing is where performance pressure meets regulatory constraint — and most agencies are not equipped to navigate both simultaneously. Either the campaigns are compliant and toothless, or they are aggressive and exposed. We have built acquisition systems for banks, NBFCs, insurance providers, and fintech apps — and we know exactly where the edge is.

What We Deliver
Performance campaigns built for regulated environments, KYC-focused acquisition funnels with clear attribution, mobile-first creative strategies for app-based products, and SEO programmes that build the organic trust signals BFSI brands need to compete at lower cost.
Talk to Our BFSI Team
⚠ The Pains We Eliminate
  • Sky-high CPCs in BFSI search with eroding margin per acquisition
  • Compliance review cycles that kill campaign launch velocity
  • Low trust from first-time digital financial consumers
  • App-first acquisition with complex attribution across install and KYC
  • Portal dependency with no owned channel strategy as backup
Fintech / BFSI Benchmark
-88%
CPC reduction via social content + organic authority build
4.6x
Follower growth and community engagement improvement
8.8%
Average engagement rate vs 0.8% industry standard
05
05 · Real Estate & Infrastructure

Better Leads.
Shorter Cycles.
Less Portal Dependency.

Real estate marketing is expensive, lead quality is typically poor, and the sales cycle is long and offline. We work with both direct real estate brands and channel partners — intermediaries who generate qualified buyer leads for tier-1 developers. That dual expertise means we understand both sides of the pipeline problem.

Channel Partner Expertise

Our clients Durga Lifestyle, Durga 77 and Maven Realty operate as channel partners — generating qualified buyer leads for India's top residential developers.

PrestigeLodhaDLFCenturyGodrejMahindra
What We Deliver
Lead generation campaigns that prioritise qualification signals, virtual tour integration strategies, hyper-local SEO to capture high-intent micro-market searches, and CRM-connected nurture sequences that keep prospects warm through a 6–18 month consideration cycle.
Talk to Our Real Estate Team
⚠ The Pains We Eliminate
  • High cost-per-lead with low quality-to-site-visit conversion rate
  • Total dependence on 99acres, MagicBricks, and Housing.com
  • No nurture strategy for the long consideration cycle
  • Offline-to-online attribution making ROI impossible to calculate
  • Brand differentiation in a market where every developer claims "luxury"
Real Estate Benchmark
₹48Cr
Qualified pipeline generated in 60 days for a premium project
-65%
Reduction in cost-per-qualified-lead (₹8,400 → ₹2,960)
360+
Organic leads/month from SEO replacing paid portal spend
06
06 · Education & EdTech

Fill Cohorts. Build a Brand
That Outlasts the
Admission Season.

Education marketing has two problems that compound each other: the audience is hyper-seasonal, and the decision involves two people with very different motivations — the student who wants transformation and the parent who wants security. Most campaigns speak to one and confuse the other.

What We Deliver
Year-round content programmes that build SEO authority during off-season, dual-audience campaign architecture (student-focused + parent-focused messaging), retargeting funnels aligned to the admission cycle, and social proof strategies that do the trust-building work before the enquiry form is submitted.
Talk to Our Education Team
⚠ The Pains We Eliminate
  • Massive spend spikes during admission season, zero strategy off-season
  • Dual decision-maker dynamic (student + parent) requiring different messaging
  • Organic search entirely dominated by aggregators and comparison sites
  • Declining social reach making paid amplification unavoidable
  • Brand trust deficit in a market full of overselling and broken promises
Education Benchmark
4.2x
Increase in qualified enquiries vs. same period prior year
-58%
Reduction in cost-per-enrolled-student
280%
Off-season organic traffic growth from content programme
YOUR INDUSTRY

Your Industry Is in Here.
If It's Not —
Ask.

We have worked across more than 30 verticals. Tell us your category and we will share specific experience and exactly what a growth strategy would look like for your market.

We respond to every enquiry personally, within 4 business hours.