We run real-estate campaigns on a retainer, in your own ad accounts, and we build the lead handling behind them: WhatsApp follow-up, call-back routing to your sales team, channel-partner de-duplication and site-visit tracking back to the source campaign. Every lead is yours. We don't sell leads.
By Rohtash Tiwari, Founder & CEO (LinkedIn) · Updated 5 November 2026
Judge a real estate digital marketing agency on site visits, not lead counts. Most developers we meet already get leads. What's missing is everything after the form: a lead that reaches sales while the buyer still remembers filling it in, a way to tell a real buyer from a channel partner posing as one, and a clear line from every site visit back to the campaign that earned it. That's the part we build first, which is why tracking and routing always go live before a single ad does.
A real lead has three things: a budget that fits the project, a location the buyer would actually live in, and a timeline shorter than "someday".
Every developer in Bengaluru has met him: fake name, fake number, a dream home at a price that doesn't exist. He's in every CRM in the city and has never bought a flat. Fake entries are the easy part.
The buyer who tapped a form while stuck in traffic and doesn't remember it when sales calls. The channel partner posing as a buyer so the commission lands with them. The budget that's nowhere near the price list. These cost more than fake numbers, because your sales team spends real hours on them.
Call-back routing puts every new lead in front of your sales team within minutes, and WhatsApp follow-up starts at once. In a study of online sales leads, firms that called back within an hour were nearly seven times as likely to qualify the lead as firms that waited an hour longer (Harvard Business Review, March 2011 [S1]).
Campaigns run in your ad accounts on a retainer, and you own every lead. We don't sell leads, so we have no reason to pad the count.
"Cheap leads are like cheap umbrellas in a Bengaluru June: lovely until it rains."
The ads are only the front of the funnel. These four pieces sit behind them on every real-estate account we run.
WhatsApp follow-up starts on every new lead at once, so the buyer hears from the project while the enquiry is still fresh.
New leads go straight to your sales team for a call-back within minutes, instead of waiting in an inbox or a spreadsheet until Monday.
Channel-partner duplicates are caught, so the same buyer doesn't arrive twice, once from a campaign and once from a channel partner.
Every site visit is tracked back to the campaign that produced it, so you can see which campaigns bring visits and switch off the rest.
"The sales floor is where marketing gets its report card, so we built ourselves into it: call-back routing to your sales team, WhatsApp follow-up, channel-partner de-duplication, and site-visit tracking back to the source campaign. If a campaign fills your CRM and empties your sample flat, we want to know before you do."
The project's RERA registration number goes on every property creative we make. No exceptions, no "we'll add it later".
The Real Estate (Regulation and Development) Act, 2016 requires a promoter's advertisements to mention the regulator's website and include the project's registration number [S3]. We treat it as a production rule, not a fix at review stage.
A buyer who checks the number on the regulator's site walks into your sales office already trusting you. More on how we approach creative: brand and creative.
We're based in Bangalore and take real-estate work across India, not only in Bangalore.
People ask us for one case study. Honestly, it would be the same story with a different address. Plots, villas, new launches, sell-downs, every part of Bangalore: the project changes, the problems don't.
What we change is boring, and that's the point. Tracking and routing go live before a single ad does. Every lead reaches the sales team within minutes, WhatsApp follow-up starts at once, channel-partner duplicates are caught, every site visit is traced back to the campaign that earned it, and the RERA number goes on every creative.
What usually follows: more people at the site, a sales team that trusts the leads enough to call them properly, and a developer who can finally see which campaigns work. There are no numbers here, deliberately: our clients' figures belong to them, not to our marketing.
Launch timing depends on the project. The plumbing decides, not the calendar.
Four things: your ad accounts, your landing pages and forms, your CRM and lead flow, and what competing projects are advertising. Plus one uncomfortable question: what happens to a lead late on a Saturday night?
Nothing launches until tracking and routing work: call-back routing, WhatsApp follow-up, channel-partner de-duplication and site-visit tracking. If we can't trace a site visit back to an ad, we're both guessing.
Ads go live once tracking and routing work, typically in weeks 2–4. The RERA registration number is on every creative.
Daily lead updates plus a weekly call. Not just "we got leads", but where your site visits came from, what's working and what we're switching off.
From day one the ad accounts are yours. If we ever part ways, you keep everything: ad accounts, pixels and data, leads and creatives. Think of it as a prenup written entirely in your favour. If the week-1 audit shows your forms or landing pages need work, see our web design and landing pages service.
The most common mistake: buying cost per lead and expecting site visits.
Agencies aren't villains here. Most are paid on the number they're asked for. Ask for leads and you'll get leads. Ask for site visits traced to campaigns, and the whole conversation changes.
ANAROCK's Q3 2026 market viewpoint reports Bengaluru sales up 12% year on year while available inventory rose 35% to about 80,200 units, the sharpest annual build-up of the seven major cities in the report, with buyers "selective on product, location, and developer" [S2]. When buyers have that many options, the lead your sales team calls first is the one that books.
Whose ad account does this run in? (Right answer: yours.)
Can you show me site visits by campaign, not just leads?
What happens to a lead in the first hour? (If the answer involves a spreadsheet and "Monday", run.)
Meta's lead ads are optimised for volume by default, and forms can be set for higher intent [S4]. A higher-intent form adds a step: a few fewer leads, and a lot fewer "Test Test"s.
"If an agency answers all three without blinking, hire them. Even if it isn't us."
The campaigns themselves run on the channels that suit the project. See our Google Ads, Meta Ads and performance marketing pages.
Tell us about the project and a senior strategist will reply within one business day.
We reply within one business day.
No. We run campaigns on a retainer, in your own ad accounts, and you own every lead. We don't sell leads.
The campaigns bring the enquiry; the lead handling makes it count. Every new lead reaches your sales team within minutes through call-back routing, WhatsApp follow-up starts at once, channel-partner duplicates are caught, and each site visit is tracked back to the campaign that produced it.
Judge leads on budget fit, location fit and timeline, get every lead to sales within minutes, and ask for site visits by campaign rather than cost per lead. A higher-intent lead form helps too: a few fewer leads, far fewer fakes [S4].
The project's RERA registration number goes on every creative we make. Section 11(2) of the RERA Act requires advertisements to include it [S3].
It depends on the project. Week 1 is the audit, and ads go live once tracking and routing work, typically in weeks 2–4.
Your ad accounts, your landing pages and forms, your CRM and lead flow, and competitor ads.
Daily lead updates plus a weekly call, focused on where site visits came from, what's working and what we're switching off.
They're yours from day one. On exit you keep everything: ad accounts, pixels and data, leads and creatives.
No. We're based in Bangalore and take real-estate work across India: new launches, sustenance and inventory sell-down, NRI campaigns, and plotted and villa projects.
No. There is no minimum term; engagement length is agreed with each client.
Three questions: whose ad account the campaigns run in, whether they can show site visits by campaign and not just leads, and what happens to a lead in the first hour.
[S1] Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads", Harvard Business Review, March 2011. hbr.org
[S2] ANAROCK Research, Residential Market Viewpoints Q3 2026 (Pan-India), pp. 6–8.
[S3] Real Estate (Regulation and Development) Act, 2016, Section 11(2).
[S4] Meta for Developers, Lead Ads documentation, "Forms and questions".
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A senior strategist will read your brief and reply within one business day. Here's what you sent us: