Facebook, Instagram and Reels for Indian D2C and B2C brands. Advantage+, CTWA, creator partnerships — run by an HSR Layout performance studio.
Meta is the cheapest mass-reach channel in India and also the easiest one to set on fire. The difference between a Meta account that prints money and one that bleeds it is rarely the bid strategy — it's the creative cadence, the audience seeds, and the post-click experience. We've run Meta for 30+ Indian brands across D2C, real estate, edtech and B2B services. Here's how we approach it.
Everything you'd expect from a senior team running this discipline at scale — and the things you wouldn't, but should.
Right structure for your business model — DPA, catalogues, pixel, CAPI, all wired correctly from day one.
Where it fits — for D2C and e-commerce, the highest-ROI Meta format we've seen in 2026.
The Indian-specific lever. CPL routinely 30-50% lower than form-based lead gen when the response SLA is tight.
Reels, stills, carousels, UGC — produced or briefed against what the auction is rewarding. Fortnightly refresh cadence.
Server-side tracking that survives ad-blockers, iOS limits, and the Indian DPDP environment.
Tight 0.5-1% lookalikes seeded on real buyers, layered with broad targeting tests where the algorithm can use them.
We run influencer activations only when CAC math justifies them — not because the deck looks good.
Not impressions. Margin contribution, payback, customer count. The numbers the founder cares about.
Four reasons clients renew quarter after quarter, drawn from twelve years of operating performance for India's most ambitious teams.
What Indian D2C and B2C brands actually pay on Meta, and what disciplined accounts return — drawn from active campaigns we run across categories. Engagements span everything from ₹5L/month early-stage to ₹80L+/month at scale.
A repeatable engagement model that we've refined across 30+ Indian brands. Predictable cadence, transparent reporting, no agency theatre.
Business Manager, pixel, CAPI, catalogues, audiences. Get the plumbing right before the campaign.
Audience map, message ladder, creative direction. First creative cohort briefed.
Live within a week of creative delivery. Conservative budget for the first 14 days while the algorithm learns.
Daily creative-fatigue checks. Weekly audience audits. Monthly creative refresh.
A few details and a senior strategist will come back inside one business day with what we'd actually do — not a sales deck.
Reply within one business day. No obligation, no decks, no auto-replies.
Tracking-stack first — 1-2 weeks. Then campaigns live within 5 days of creative delivery.
We produce. In-house studio with senior video editor, graphic designer, and content producer. Brand briefs run weekly.
Advantage+ where the data signal supports it (pixel-rich D2C, decent volume). Manual targeting where audience precision matters more than reach.
If your team can answer WhatsApp inquiries within 5 minutes during business hours, yes. CTWA is the strongest Indian lead-gen lever right now.
Cadence: refresh top-spending ads every 14 days, kill ads with frequency >2.5 outright, ship one new concept per week.
Yes. Our audit walkthrough is free. Sometimes the answer is a fix; sometimes it's a clean rebuild.
Free 30-minute strategy call. No slides, no pitch — just a working session with a senior strategist who'll tell you what we'd do if it were our money.
A senior strategist will read your brief and reply within one business day. Here's what you sent us: