https://webfluence.in/ Performance marketing insight from Webfluence, HSR Layout, Bengaluru en-IN https://webfluence.in/pulse/ai-search-traffic-analytics-how-to-track https://webfluence.in/pulse/ai-search-traffic-analytics-how-to-track Thu, 16 Jul 2026 08:47:20 GMT AI in Marketing GA4 now has an AI Assistant channel for visits from ChatGPT and other chatbots, but AI Overviews clicks still count as Organic Search. How to track both. https://webfluence.in/pulse/linkedin-newsletter-video-tools-b2b https://webfluence.in/pulse/linkedin-newsletter-video-tools-b2b Thu, 16 Jul 2026 08:47:19 GMT Social Media LinkedIn keeps leaning into newsletters and native video for B2B. For Indian B2B brands, this is the cheapest reach and pipeline window the platform has… https://webfluence.in/pulse/ai-marketing-tools-worth-testing-this-quarter https://webfluence.in/pulse/ai-marketing-tools-worth-testing-this-quarter Thu, 16 Jul 2026 08:47:17 GMT New Tools New AI marketing tools launch every week and most won’t survive the year. These five have earned real testing time from our studio this quarter. https://webfluence.in/pulse/search-console-ai-overview-data-how-to-read https://webfluence.in/pulse/search-console-ai-overview-data-how-to-read Thu, 16 Jul 2026 08:47:15 GMT Search & Google Google Search Console is starting to surface how your pages perform in AI Overviews. Finally, some real data instead of guesswork. https://webfluence.in/pulse/whatsapp-business-catalogues-payments-india https://webfluence.in/pulse/whatsapp-business-catalogues-payments-india Thu, 16 Jul 2026 08:47:13 GMT Social Media WhatsApp catalogues (since 2019) and in-chat UPI and card payments (since 2023) let Indian brands sell inside the chat. Here’s how to make them count. https://webfluence.in/pulse/chatgpt-commerce-features-indian-brands https://webfluence.in/pulse/chatgpt-commerce-features-indian-brands Thu, 16 Jul 2026 08:47:11 GMT AI in Marketing ChatGPT’s product discovery is live globally, but OpenAI scaled back in-chat checkout in March 2026. A level-headed read on what Indian brands should do now. https://webfluence.in/pulse/perplexity-shopping-layer-indian-brands https://webfluence.in/pulse/perplexity-shopping-layer-indian-brands Thu, 16 Jul 2026 08:47:09 GMT New Tools Perplexity is turning its AI answers into a place people discover and buy products. If your brand isn’t in those answers, you’re invisible to a growing set… https://webfluence.in/pulse/instagram-trial-reels-india https://webfluence.in/pulse/instagram-trial-reels-india Thu, 16 Jul 2026 08:47:07 GMT Social Media Instagram’s Trial Reels show a Reel to non-followers first, so you keep it only if it performs. A low-risk way for Indian brands to test hooks and formats. https://webfluence.in/pulse/google-core-update-early-read-india https://webfluence.in/pulse/google-core-update-early-read-india Thu, 16 Jul 2026 08:47:05 GMT Search & Google Google’s May 2026 core update finished rolling out on 2 June. Across the Indian sites we track, thin content is down and first-hand, author-led content is up. https://webfluence.in/pulse/gemini-creative-tools-google-ads-first-look https://webfluence.in/pulse/gemini-creative-tools-google-ads-first-look Thu, 16 Jul 2026 08:47:03 GMT AI in Marketing Google has folded Gemini’s image and video generation directly into Google Ads. Here’s what it does, what it doesn’t, and how Indian advertisers should… https://webfluence.in/the-brief/h2-2026-marketing-plan-indian-startup https://webfluence.in/the-brief/h2-2026-marketing-plan-indian-startup Thu, 16 Jul 2026 07:47:59 GMT Strategy A clear-eyed, channel-agnostic marketing plan for Indian startups heading into the second half of 2026 — what to prioritise, what to cut, and how to spend… https://webfluence.in/the-brief/geo-get-brand-recommended-by-ai-2026 https://webfluence.in/the-brief/geo-get-brand-recommended-by-ai-2026 Thu, 16 Jul 2026 07:47:58 GMT Strategy More Indians are asking AI for recommendations instead of Googling. If ChatGPT and Perplexity don’t mention your brand, you’re invisible to a fast-growing… https://webfluence.in/the-brief/brand-positioning-crowded-indian-market https://webfluence.in/the-brief/brand-positioning-crowded-indian-market Thu, 16 Jul 2026 07:47:57 GMT Brand Every Indian category is crowded and most brands sound identical. Positioning is the cheapest lever you have to stand out — and the one most founders skip. https://webfluence.in/the-brief/building-d2c-brand-india-2026 https://webfluence.in/the-brief/building-d2c-brand-india-2026 Thu, 16 Jul 2026 07:47:56 GMT Brand The Indian D2C playbook of 2021 is dead. Quick commerce, rising CACs and a crowded market have rewritten the rules. https://webfluence.in/the-brief/short-form-video-strategy-indian-brands-2026 https://webfluence.in/the-brief/short-form-video-strategy-indian-brands-2026 Thu, 16 Jul 2026 07:47:56 GMT Content Reels, Shorts and the rest reward the same few things — and most brands get them wrong. A practical, production-realistic video strategy for Indian brands… https://webfluence.in/the-brief/content-that-gets-cited-ai-overviews-chatgpt https://webfluence.in/the-brief/content-that-gets-cited-ai-overviews-chatgpt Thu, 16 Jul 2026 07:47:55 GMT Content Ranking isn’t enough anymore — you need to be the source the AI quotes. Here’s the content structure and signals that get you cited by AI Overviews, ChatGPT… https://webfluence.in/the-brief/google-ads-smart-bidding-2026-india https://webfluence.in/the-brief/google-ads-smart-bidding-2026-india Thu, 16 Jul 2026 07:47:54 GMT Paid Media Google has handed the machine more control than ever. The operators winning in 2026 aren’t fighting the automation — they’re feeding it better. https://webfluence.in/the-brief/meta-capi-mandate-live-india-migration-playbook https://webfluence.in/the-brief/meta-capi-mandate-live-india-migration-playbook Thu, 16 Jul 2026 07:47:54 GMT Paid Media No mandate, but Meta recommends the Conversions API alongside the Pixel. A step-by-step migration playbook for Indian brands: setup, hashing, deduplication. https://webfluence.in/the-brief/local-seo-bangalore-2026-complete-guide https://webfluence.in/the-brief/local-seo-bangalore-2026-complete-guide Thu, 16 Jul 2026 07:47:53 GMT SEO Everything a Bangalore business actually needs to rank in local search and the Map Pack in 2026 — GBP, reviews, local content, and the neighbourhood-level… https://webfluence.in/the-brief/ai-overviews-india-launch-what-changed https://webfluence.in/the-brief/ai-overviews-india-launch-what-changed Thu, 16 Jul 2026 07:47:52 GMT SEO AI Overviews have been live in India since August 2024. What they changed for traffic, which pages are exposed, and the 90-day plan we’re running for clients.